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Pavilion Gardens Café is situated in the heart of Brighton between The Theatre Royal and The Royal Pavilion and adjacent to Brighton Museum, The Dome and The Pavilion Theatre. A popular summer outdoor meeting place and a thriving attraction for residents, business people and visitors to the City. Brighton's favourite open-air café is open for the 2008 season, serving the best tea and home-made rock cakes in the city. See you there.
The Pavilion Gardens Café has been serving tourists and locals alike for over sixty-five years. Situated between the Pavilion and the freshly re-vamped New Road it is at the heart of the city and contributes to its cultural life. We host regular Sunday concerts by brass bands from all over the region, and welcome the cream of the local buskers.
As a little oasis in our now bustling city, busy shoppers, office workers grabbing half an hour of sun, and regulars who have been coming for years, use the café and ensure its continuing evolution. Other cafés in the city seem to come and go like Prime Ministers but we have been here since before the Queen ascended. Tourists often stumble upon us by accident after seeing the Pavilion and stay to enjoy a civilized coffee. Locals use it as a summer rendezvous that everybody knows. Old people come because they know they can get a “Proper cup of tea” and are sure to see a friendly face. A third generation family-run business, this unique building has been improving the quality of life in Brighton through boom and recession. It has adapted to the needs of today’s customer, without losing its sense of permanence and tradition. Rock cakes have remained a perennial favourite and are baked on the premises, but now you can enjoy them with a decaf skinny latte! We have the best view of the Pavilion, and customers can enjoy the family-friendly enclosed lawn. A typical afternoon crowd will include old ladies using the deck-chairs, maybe a fire-juggler, someone playing the ocarina, toddlers finding their feet, a couple of businessmen availing themselves of the wi-fi hotspot, and students from every corner of the globe. Customer service has to be our unique selling point, Brighton is not short of cafés, but it is short of cafés that have been successful for over sixty-five years. People come back to us because we continue to give them what they want. Some of our staff have been working here for decades rather than years and it is this familiarity that encourages and rewards customer loyalty. We do know the names of all our regulars, and whether they prefer a cup or a mug. The gardens are a city in miniature and we have grown and adapted to serve our new customers. Luckily they seem to want the same things as the old customers; fast, friendly service, competitive pricing and a lovely view. The Pavilion Gardens Café serves as both a tourist attraction and a genuine institution for locals. It is an ideal place to visit as it reflects the diversity and excitement of the city itself. Guy Picot |